IMAQAL (Listen to me!) – A media-based intervention to connect and amplify positive narratives around gender equality and social inclusion in Somalia
What we are doing
In 2018, the Somalia Stability Fund selected AVF and our partner, MediaINK, to deliver a media-based intervention to connect and amplify positive narratives around gender equality and social inclusion in Somalia. Launched in early 2019, Imaqal is sparking a norm-changing media-based dialogue, centred on narratives and evidence from citizen voice to contribute towards increased participatory governance and community resilience to conflict. Imaqal is premised on a theory of change that prioritises how media can shift perceptions of social norms by amplifying positive narratives in social and discursive settings.
The intervention consists of a radio magazine, aired weekly nationwide, and two seasons of radio drama. Audiences interact with the shows by responding to open-ended questions posed on air via SMS to a free shortcode.
Ultimately, the stories and debates deployed by Imaqal transcend traditional barriers to GESI and present an alternative narrative that aspires to resonate with people.
Explore our multimedia presentation below to find out how Imaqal’s first season of radio drama Xujadii Loo Xarig Furay (An Enigma Demystified) unfolds and how the show has sustained a growing conversation around women’s access to justice.
*The Somalia Stability Fund is a multi-donor fund working towards a peaceful, secure and stable Somalia.