#IMAQAL (Listen to me!) – A media-based intervention to connect and amplify positive narratives around gender equality and social inclusion in Somalia
Somalia is at a crucial juncture as it prepares for constitutional reform and elections in 2021. Recent milestones, such as the federal state formation process in 2016 and elections in 2017 are at risk of being undermined by Al-Shabaab, inter-clan conflict and weak institutions. To counter this, the Somalia Stability Fund* II Gender Equality and Social Inclusion (GESI) strategy recognises that inclusion of marginalised groups is a key component of (a) catalysing participatory governance, (b) reducing community vulnerability to conflict, and (c) increasing stability more broadly. Achieving inclusive participatory governance requires devising interventions that effectively disrupt exclusionary social norms that marginalise groups such as women, ethnic minorities, IDPs and youth.
What we are doing
In 2018, the Somalia Stability Fund selected AVF and our partner, MediaINK, to deliver a media-based intervention to connect and amplify positive narratives around gender equality and social inclusion in Somalia. Launched in early 2019, Imaqal will spark a norm-changing media-based dialogue, centred on narratives and evidence from citizen voice – to contribute towards increased participatory governance and community resilience to conflict. Imaqal is premised on a theory of change that prioritises how media can shift perceptions of social norms by amplifying positive narratives in social and discursive settings.
*The Somalia Stability Fund is a multi-donor fund working towards a peaceful, secure and stable Somalia.