Listening to citizens is at the heart of responsive and effective development and governance. Combining technology, media and data analysis, our methods listen intelligently to amplify diverse, local voices.About Africa's Voices
Africa’s Voices is a non-profit research organisation spun out of the University of Cambridge. We leverage new opportunities of the digital revolution to converse with and listen to African citizens. In interactive, local language media forums we spark inclusive discussions and invite audience opinions via new technologies, including SMS and social media. We analyse this digital, citizen-generated data using multi-disciplinary techniques. Our rich insights into the shifting attitudes and beliefs in society support organisations to understand, better engage with and appropriately serve target populations.What we do
What are the opinions, knowledge and beliefs of Kenyan citizens about tax? What do they think are the government’s roles and responsibilities for tax justice, budgeting and public service delivery? With radio stations in Nairobi, Turkana, and Wajir, we gathered the views of over 550 people using interactive radio and SMS (from 35 counties, mainly youth, and 73% men). This research was on behalf of Oxfam in Kenya to establish a baseline for a three-year project on domestic resource mobilisation and tax justice.
Africa’s Voices has won The Market Research Society (MRS) President’s Medal, for our work with UNICEF Somalia. It is awarded annually to an organisation or individual that has made an extraordinary contribution to research. Our Director, Sharath Srinivasan, says: “To be recognised by the Market Research Society with the President’s Medal so early on in our journey puts wind in our sails.” We’ll be collecting the award at the MRS Awards on 5 December!
The London International Development Centre (LIDC) facilitates interdisciplinary collaboration between the London colleges and worldwide to help address global development challenges. Africa’s Voices’ Rainbow Wilcox was recently invited to contribute to the LIDC blog. Using our pilot project with UNICEF Somalia as an example, the article looks at how our approach about more than the data, but also citizen engagement, research design, and tailored analytics.