Listening to citizens is at the heart of responsive and effective development and governance. Combining technology, media and data analysis, our methods listen intelligently to amplify diverse, local voices.About Africa's Voices
Africa’s Voices is a non-profit research organisation spun out of the University of Cambridge. We leverage new opportunities of the digital revolution to converse with and listen to African citizens.
In interactive, local language media forums we spark inclusive discussions and invite audience opinions via new technologies, including SMS and social media. We analyse this digital, citizen-generated data using multi-disciplinary techniques. Our rich insights into the shifting attitudes and beliefs in society support organisations to understand, better engage with and appropriately serve target populations.What we do
Our collaboration with Well Told Story has led to the development of a unique new tool, which helps to analyse online conversations with ever-growing precision. Already we’ve gained encouraging insights into exactly how collective discussions can lead to massive normative shifts among youth in East Africa. For example, we found that during the three years of Well Told Story’s pro-contraception campaign, more young Kenyans are speaking openly about contraception.
Africa’s Voices’ Sharath Srinvasan and Claudia Lopes have contributed a chapter, titled ‘Africa’s Voices Versus Big Data? The Value of Citizen Engagement through Interactive Radio’, to the ‘Voice and Matter‘ anthology. The volume brings together research that was presented at the fourth Ørecomm Festival in September 2014, and makes “important contributions to how we think about voice, power, technology, culture, and social change”.
The Global Partnership for Sustainable Development Data (GPSDD) is an open, multi-stakeholder network that harnesses the data revolution for sustainable development. Africa’s Voices recently joined this unprecedented network as a ‘Data Champion’. We commit to sharing our learnings with the GPSDD partners on how best to gather, analyse and amplify citizen-generated data.