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July 14, 2015

Video: How Africa’s Voices makes sense of skewed data

Interactive radio allows for new voices to be amplified across Africa. But, how can we listen carefully and make sense of these unstructured conversations? Further, any audience data that is collected will be skewed – because the voices are also skewed. Firstly, radio audiences are skewed in comparison to the population. In addition, those who choose to participate in...

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