Africa’s Voices tools reveal new norms

Our collaboration with Well Told Story has led to the development of a unique new tool, which helps to analyse online conversations with ever-growing precision. Already we’ve gained insights into exactly how collective discussions can lead to normative shifts among youth in East Africa. For example, we found that during Well Told Story’s pro-contraception campaign, more young Kenyans are speaking openly about contraception.

Read Well Told Story’s blog post

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