By

Claudia Abreu Lopes

Africa’s Voices Methods and Approaches

Radio forums, both national and local, are powerful tools for discussing issues affecting people’s lives. Many listeners participate using SMS texting – a rich source of data which, if analysed with care and using sophisticated techniques, can provide invaluable insights into changes in the audience’s beliefs and opinions. These changes can be readily linked to socio-demographics (i.e....

Video: How Africa’s Voices makes sense of skewed data

Interactive radio allows for new voices to be amplified across Africa. But, how can we listen carefully and make sense of these unstructured conversations? Further, any audience data that is collected will be skewed – because the voices are also skewed. Firstly, radio audiences are skewed in comparison to the population. In addition, those who choose to participate in...

Findings: Africa’s Voices research pilot

Although many development and governance organisations understand the importance of engaging their target audiences, it has proven difficult to do so effectively – especially when communities are diverse, disparate or inaccessible. Africa’s Voices began as a pilot research project in 2012, based at the Centre of Governance and Human Rights (CGHR) at the University of Cambridge....

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