By

Kavita Ramakrishnan

How not to lose unique voices in big data

Kavita Ramakrishnan, an Africa’s Voices researcher, helped Well Told Story to analyse thousands of text messages that the Kenyan media company had received from their fans on the topic of contraception. Here, Kavita reflects on a framework developed for this project that ensures unique voices don’t get lost in big data, and are considered a valuable asset to analysis. Harnessing meaning...

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