Deploying Interactive Radio & SMS Approach to Support Anti-Corruption Campaign in Kenya


The Challenge

In recent years, a section of citizens in Kenya have held the view that corruption has increased exponentially at both national and county governments. Furthermore, evidence suggests that both levels of  government are failing to halt the upsurge of the loss of public resources through dubious means. The 10th Edition of the Global Corruption Barometer, a piece of research conducted by Transparency International in 2019, indicated that the majority of Kenyans who participated in the study believe rates of corruption are rising, and countermeasures put in place by the government are both too weak and too few to curb the scourge. This ongoing situation risks further normalising corruption in the country, in turn leading to increased public apathy and a decline in public outcry, and continuing to erode trust between citizens and state. 

Our Intervention

Using the Common Social Accountability Platform (CSAP), Africa’s Voices Foundation collaborated with the National Anti-Corruption Campaign Steering Committee (NACCSC) with funding from the German Federal Ministry for Economic Cooperation and Development (BMZ) through Deutsche Gesellschaft für Internationale Zusammenarbei (GIZ) to listen to citizens’ views on corruption. The 5 weeks long project targeted five counties in Western Kenya; Trans Nzoia, Bungoma, Busia, Kakamega and Vihiga between October and December 2022. 

The project aimed at engaging the public through multi-media channels to deliver anti-corruption messages and generate debates on corruption. This is in line with NACCSC’s mandate to undertake a nationwide public education, sensitization and awareness creation campaign to effect fundamental change in the attitudes, behaviour, practices and culture of Kenyans towards corruption. The radio shows were integral in advancing citizens’ participation in good governance by showcasing opportunities for public participation in the fight against corruption in Kenya.

Engagement summary 

Project Details

PartnersNational Anti-Corruption Campaign Steering Committee (NACCSC), Deutsche Gesellschaft für Internationale Zusammenarbei (GIZ)

Sharing is Caring

Key Findings


Throughout the dialogue, a significant proportion of listeners reported that they do not participate in governance of their county since leaders do not involve them.


Participants mentioned their willingness to embrace national values but insisted on the need for both governments (national and counties)  to fight corruption first.


Participants reported the need for Kenya Revenue Authority (KRA) and  the government to fight corruption by responsibly utilising the already collected taxes.


Some participants emphasised the role of citizens in the fight against corruption. According to them, citizens should be at the forefront in the fight against corruption.

Key Recommendations 

  1. Leverage radio partners with higher engagement to raise awareness on anti-corruption campaigns and restore trust among citizens in the fight against corruption. 
  2. Anti-corruption agencies like EACC, ODPP, Auditor General, NACCSC and DCI should be held to account in their fight against corruption to enhance citizens’ satisfaction.
  3. County governments should work with anti-corruption agencies to establish facts concerning the availability/lack of availability of alleged corruption incidents in the counties, and share them for discussion with citizens i.e. via radio and other multi-media channels.

The AVF’s approach enabled citizens to share their views and questions on corruption. Radio guests responded to questions and views raised by the participants. Through the programming, citizens generated ideas on practical ways the country can fight corruption and seal the existing gaps in the fight against corruption. 


Photo by AGRA