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How not to lose unique voices in big data

Kavita Ramakrishnan, an Africa’s Voices researcher, helped Well Told Story to analyse thousands of text messages that the Kenyan media company had received from their fans on the topic of contraception. Here, Kavita reflects on a framework developed for this project that ensures unique voices don’t get lost in big data, and are considered a valuable asset to analysis. Harnessing meaning...

Africa’s Voices Methods and Approaches

Radio forums, both national and local, are powerful tools for discussing issues affecting people’s lives. Many listeners participate using SMS texting – a rich source of data which, if analysed with care and using sophisticated techniques, can provide invaluable insights into changes in the audience’s beliefs and opinions. These changes can be readily linked to socio-demographics (i.e....

Video: How Africa’s Voices makes sense of skewed data

Interactive radio allows for new voices to be amplified across Africa. But, how can we listen carefully and make sense of these unstructured conversations? Further, any audience data that is collected will be skewed – because the voices are also skewed. Firstly, radio audiences are skewed in comparison to the population. In addition, those who choose to participate in...

Short film: Africa’s Voices in Malawi and Zambia

In May 2013, Claudia Abreu Lopes (Head of Research at Africa’s Voices) travelled to Malawi, Zambia and Kenya for our pilot research project, accompanied by filmmaker Dominique Chadwick. They produced a film featuring radio presenters and listeners, demonstrating how Africa’s Voices gave citizens a platform to express their views. Get grounded in Africa’s Voices’ pilot research by watching the...

Illustrated Booklet: RadioActive! The Story of Interactive Radio in Africa

‘RadioActive! The Story of Interactive Radio in Africa’ is an accessible and engaging starting point for radio stations to create interactive programmes. It was developed by Africa’s Voices and our partners, and now forms one part of the training we provide our media partners when planning interactive shows with them. Explore the guide below, read...

Interview: Can interactive radio influence local politics?

13th February 2015 was World Radio Day – an international event supported by UNESCO to celebrate the unique power of radio. As radio is central to Africa’s Voices work, we were keen to join in the celebrations. Sharath Srinivasan, Director of Africa’s Voices, spoke at the World Radio Day SOAS event, along with other leading...

Research Paper: How to gather opinions using radio and mobile

Read our paper on how mobile phones and radio can be used to foster public discussion and collect the opinions of ordinary Africans. Africa’s Voices began as an applied research pilot project at Cambridge’s Centre of Governance and Human Rights (CGHR). The goal was to practically assess the potential for interactive radio to gather and comparatively analyse opinions...

Video: How to amplify local voices in the African continent?

With roots in the University of Cambridge, we remain engaged in the institution’s research into the African continent. Around the time that Africa’s Voices was formally launched as an independent organisation, Sharath Srinivasan spoke at the Cambridge-Africa Day – an event that celebrates links between the university and Africa. During the presentation (in the video above),...

Findings: Africa’s Voices research pilot

Although many development and governance organisations understand the importance of engaging their target audiences, it has proven difficult to do so effectively – especially when communities are diverse, disparate or inaccessible. Africa’s Voices began as a pilot research project in 2012, based at the Centre of Governance and Human Rights (CGHR) at the University of Cambridge....
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